Nature’s doing a disappearing act. We’re watching it vanish physically, seeing it less and less in its natural glory, and culturally, too – in books, films, music or television.
When we do see nature stories, they’re often ones of crisis or urgency, or painting the natural world as something remote and unattainable, leaving us feeling overwhelmed and disconnected.
We use creativity and culture to present you with the inspiring, magical and curious elements of nature you can enjoy, every day.
how we work
Content
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Bringing nature into the comedy, music, fashion, film and TV scene.
experiences
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Hosting events that put nature in real life experiences.
partnerships
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Collaborating with organisations and creators.
The change we'd love to see in the world is twofold
Brands, creators and cultural artists embrace nature in their work. Making nature feel relatable, accessible and engaging for all.
We’re all more nature-conscious. We feel positive towards nature, enjoying everyday experiences and making more nature-positive decisions as a result.
What do we mean by being ‘nature conscious'?
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including nature in a chat with friends, content you create or plans you make.
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It’s not always possible, but when you can make the decision to buy less it has a big impact on the world.
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From growing herbs or house plants on a windowsill, to pollinator plants on your balcony, helping in a communal garden, or rewilding your own, there are lots of things we can do to help the nature around us flourish.
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bring nature into your routine by walking through green spaces and try a couple of minutes without your headphones. Tune into the sounds around you.
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Choose seasonal foods (or try and grow some!), check your ingredients and explore where food has travelled from to reduce the impact of the food we eat.